Resources & Toolkits
We’ve combed through hundreds of toolkits and explainers on the census to compile a working inventory of resources you can use to conduct your census outreach!
Click the links below to see one-pagers, toolkits, templates and more within each of those categories.
Have questions? Please email census2020@abny.org.
ABNY Resources
As we pivot to online outreach, some resources that the ABNY Census team has created in partnership with RUBENSTEIN, New York Counts and others to provide tactics on how we can get out the count and reach people. A list of the resources we have created that provide these tactics:
- One pager: What’s at stake for businesses
- Influencer Toolkit: How to engage influencers to reach our communities and get out the count
- Census communications guide: How to leverage strategic messaging for the Census
- Digital Security Checklist: How are we going to create physical spaces and digitally safe spaces around the Census
- Primer: What to do about disinformation around the Census
- Census in a Box: Our must-have resources on the Census
- Messaging Guide: What messages resonate with who on the Census
- Digital Engagement Guide: What tools to use when to get out the count online.
- Flyers: Outreach flyers for food distribution and in-person service sites
- Census 101 Flyers: Translated to 15+ languages here on the Office of the Borough President’s for Queens.
In case you missed it:
Must-Have Resources to Shape Your Census Plan
TO DOWNLOAD A PRINTABLE VERSION OF THIS LIST, PLEASE CLICK HERE
Census 101: What You Need to Know, Census Bureau
What does the census form look like?, Census Bureau
Who should be counted where?, Census Bureau
How much money is at stake? Counting for dollars (NY), George Washington University
How to combat disinformation, ABNY
The Internet Self-Response Portal: What to Expect, Census Counts
Cyber Security and Maintaining Public Trust, Census Bureau
Where to prioritize outreach, CUNY HTC Map
Organizing your own community outreach townhall around the census, Census Bureau
Get out the count, New York Counts 2020
Census Communications Planning: Strategies for public awareness and persuasion, RUBENSTEIN
Census 101: Why does the census matter?
Census 101: What You Need to Know, Census Bureau
How will the 2020 Census ask everyone to respond, Census Bureau
2020 Census at a glance, Census Bureau
What does the census form look like?, Census Bureau
Census 2020: Everything you need to know, Leadership Conference Education Fund
How much money is at stake? Counting for dollars (NY), George Washington University
Who should be counted where?, Census Bureau
Train the trainer, Maryland Census Agency
Census Data Crucial in Emergency Preparedness and Evacuation Planning, Census Bureau
How does the census work and when?
While April 1, 2020 is officially Census Day, most households in New York City will begin receiving mailers from the Census Bureau on March 12, 2020 with information on how to complete the census online or by paper form. We encourage everyone to complete the census form as soon as they receive information in the mail on March 12.
Important Dates, Census Bureau
Census & Technology
Preparing for the first digital census, Digital Equity Lab
Cyber Security and Maintaining Public Trust, Census Bureau
Census and the city: Overcoming NYC’s Digital Divide in the 2020 Census, Office of the Comptroller
What is disinformation, Yalla Count Me In
The Internet Self-Response Portal: What to Expect, Census Counts
Digital outreach
Digital tools to organize, Census Counts
Using digital tools and using digital for message testing, Community Connect Labs
Toolkit for local complete count efforts: Strategies for online outreach, Community Connect Labs
All the images, memes and gifs you need about the census, Creatives for the Count
How to mobilize businesses
How to reach out to communities
Are you hosting a Resource Center where people can complete their form?
Resource Center and Digital Security Checklist, ABNY and New York Counts 2020
Coalition building
Toolkit for coalition building, Census Bureau
Preparing your library for the census, California Library Association
Get out the count toolkit, NALEO
The Census Counts Every Generation, Census Bureau
Media outreach
List of community and ethnic media outlets, NYC Media and Entertainment Office
Tips on how to meet and talk with an editorial board, Union of concerned scientists
Communities with Disabilities
Census Outreach: Disability Community, Disability Rights California
Communities of Faith
Faith toolkit: Moral Imperative of an accurate count, Faith in Public Life
Interfaith Coalition Toolkit, Interfaith Coalition
LGBTQ+ communities
National LGBTO Task Force’s Guide to the 2020 Census, National LGBTQ Task Force
Communities of color
National Urban League Resource Guide, National Urban League
2020 Census Social Media Toolkit: Make Black Count, National Urban League
African Americans in the 2020 Census, Leadership Conference
Arab American social media toolkit, Arab American Institute
South Asian Market Research and Outreach, Allied Media
Communications toolkit for Hágase Contar partners and members, NALEO
FAQ on Race and Origin Questions Explained, Georgetown Law
FAQ on data disaggregation and the AAPI community, Asian Americans Advancing Justice
Guide to race and ethnicity questions on the 2020 census, Leadership Conference
Bilingual Digital Media Toolkit (EN and ES), NALEO
Young communities
