Public Awareness
Launched a mass media and micro-targeted media “Get Out The Count” campaign to communicate the most critical information about the Census across all NYC communities, and worked with the U.S. Census Bureau Director, NYC Census Director, NYC Council Task Force on Census 2020, and New York Counts 2020 to develop a public awareness campaign strategy that highlighted the importance of completing the Census.
- Produced a Census Flash Mob in the center of Times Square encouraging New Yorkers to complete the Census and celebrating the vitality and creativity of the city with more than one hundred masked dancers from across the five boroughs of NYC. Replay the Flash Mob >
- Launched a Pop-Up Public Relations Agency that provided pro bono communications support including creative and messaging strategy, one-on-one counseling, and the development of creative collateral to more than 40 clients and the City’s Complete Count Fund awardees.
Learn more about the Agency >
- Partnered with the New York Mets and New York Islanders to produce public service announcements in English and Spanish and promoted on social media.
Check out the New York Mets 2020 Census PSA >
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- Launched and engaged a list of more than 700 committed Census advocates across the State with a weekly newsletter of pertinent Census news and advocacy resources.
See a sample newsletter and view the archive >
- Distributed weekly communications guides to ABNY Pop-Up Agency clients and Census Partners including original shareable graphics, videos, talking points, scripts for phone/text banking translated to key languages, as well as news articles, resources, and updates on federal Census operations.
View communications guides >
- Developed toolkits to equip Census partners with key strategies and tactics to bolster organizing and advocacy efforts.
Access toolkits and resources here >
Access all toolkits and resources here >
- Partnered with New York Counts 2020 to develop and implement community outreach plans in historically undercounted neighborhoods.
Tabling at concerts and events across New York City to soften the ground for the Get Out the Count campaign in the new year.
- Partnered with the business community to develop strategic Census campaigns; identified and developed linkages with the City’s largest employers whose workforces include hard to count populations.
Partnered with LinkNYC to advertise on kiosks and reach New Yorkers.
- Partnered with the Greater New York Hospital Association to develop and distribute trusted and accurate information to member hospitals.
Read the Census and Health one pager >
- Partnered with NYC Employment and Training Coalition, U.S. Census Bureau, LinkNYC, Firefly, Hunter College, and community-based workforce development organizations on a public awareness campaign and broadcast accurate and accessible information about Census job opportunities for New Yorkers across the five boroughs.
- Organized webinars and in-person activities with Congressional representatives including Representatives Carolyn Maloney, Gregory Meeks, and Grace Meng to activate communities around Census Outreach.
Watch Melva M. Miller speak alongside Rep. Carolyn Maloney and more >
- Hosted 12 “How to” webinars reaching thousands of Census advocates and New York City residents.
- Featured in Real Estate Board of New York (REBNY) informational video soliciting the industry’s engagement in Census outreach.
Watch the REBNY video >
- Partnered with SummerStage to conduct and facilitate Census outreach in 2019 during 33 concerts in 9 parks in all 5 boroughs.
- Launched Be Seen. Be Heard. Be Counted, a conversation series with trusted messengers and influencers on social media, in community-based organizations, and in the faith community.
Watch the video series and more here >
- Created an Influencer Toolkit to provide Census advocates with tools to engage celebrities and neighborhood-specific spokespersons who possess cultural capital, including language to talk about the Census across channels.
Read Influencer Toolkit here >
- Partnered with Governor Andrew M. Cuomo on a “Friends and Family Day” on July 30, 2020 and Take 10 Minutes at 10 a.m. on August 10, 2020 to encourage Census participation.
- Participated in: dozens of webinars and in-person presentations with multicultural groups, community-based events, outdoor concerts, Complete Count Committees, high school extra-curricular programs, media briefings, civic association meetings, community clean-a-thons, and more.
